Virtual Assitants: Effective Email Marketing
Omage of a desk with a clock on its back and pencil on a curriculum vitae with the text underneath saying: How can a neurodiverse individual effectively prepare for a jon interview/meetig

If you search online for advice on launching a successful email campaign, you’ll no doubt find a
wealth of information about automated workflows, topics and subject lines to use in your marketing

But what about if you’re working as a virtual assistant? How can you tailor this method of digital
marketing to your VA business? How can you successfully wield this effective technique to help you
get more clients?

We’ve put together a few VA-specific tips for creating marketing emails to help you find new clients
and expand your virtual assistant business!

Cartoon drawing of a lady sitting at a desk with a mobile phone to her ear while using a laptop.
Highlight your expertise – 
A marketing email isn’t your CV – but that doesn’t mean it can’t showcase your expertise, skills, and 
experience. People don’t sign up for emails just to be pitched, so make sure that your email isn’t too 
obviously self-promoting, but there are ways to subtly highlight your skills: 
  • Showcase your design skills by taking particular care in the layout of your emails and the 
  • design of your graphics. 
  • Highlight your branding skills by using consistent themes, colours and fonts. 
  • Demonstrate your writing skills by ensuring that your emails are well-composed, concise, 
  • and grammatically accurate. 
There are other ways that you can highlight your expertise (for example mentioning)
Cartoon drawing of a lady sitting at a desk and turning to look at the camera while working on an art project

Personalise your emails –

When you’re working as a VA, your identity often becomes a part of your brand. People buy from
people, and expressing your individuality in your marketing emails will help potential clients get a
sense of who you are and why they would love working with you.

Express your personality in your marketing emails – include personal anecdotes, comments and
make sure you use your own words. As tempting as it is to get AI to write your emails for you, this
will likely result in a fairly generic email that won’t paint an accurate picture of who you are!

Cartoon drawing of a lady sitting at a latpop with headphones in and a telephone by her side.

Provide a CTA –

A CTA (Call To Action) is a great way to prompt users to get in touch, but you have to make it as easy
for them as possible.

At the end of your email, it’s a good idea to place a call to action prompting people to get in touch for
a free chat to discuss their needs and your VA services. Include a link to either a website contact
form or include one on the email itself. Make sure you respond to any inquiries as fast as possible –
VAs are valued for their efficiency and fast turnaround times!

A cartoon drawing of a Lady standing holding a laptop

Avoid sending spam –

The whole point of working as a VA is to save your clients time, so avoid wasting their time with spam messages. Email inboxes often have spam filters in place to automatically detect and filter out spam messages. While the exact list of flagged words and phrases can vary between different email providers, some common spam words and phrases that are likely to trigger spam filters include:

Act now

Instead of relying on buzzwords to get clicks, showcase your efficiency by sending out concise, wellwriten emails that get straight to the point!

Mastering the art of writing effective marketing emails as a virtual assistant is a game-changer that can help you acquire new clients and build your business. As a virtual assistant, your marketing emails can serve as tools to connect with both new and existing clients. So, use these tips and watch as your email campaigns flourish and your VA business goes from strength to strength!

I always knew I wanted to be my own boss one day, but the right time never seemed to present itself.

On a camping weekend, I hurt my ankle badly and I simply couldn’t drive, the mega Corp I worked for as an Executive Assistant were surprisingly sympathetic and rather than just be off work sick, they arranged remote access to work from home, happy days, no commuting. Eureka!! I could do this on a permanent basis if I took “The Risk.”

I handed in my notice and started building my business, sourcing associate work to tide me over until I had my own clients.

One unremarkable day I had a query from a potential client who literally changed my life, she explained that she was Neurodivergent, (something that I’d had a little bit of experience with within my former corporate life) and could really do with a VA that could cope with her particular way of working. I finally realised it wasn’t just the commuting I struggled with, it was the whole corporate world that I didn’t want to engage with, my passion has always been to try and help/assist wherever I can.

Neurodivergent clients are simply the best, no one client is the same as the next and the feeling of accomplishment when I know I’ve actually made a positive difference can’t be beaten.

So if you’re a Neurodivergent business owner, take that “risk”, arrange a call with me, join my Facebook group or take out a membership and see how me and my marvellous team could give any assistance needed.

Taking a risk could mean leaving that job you’ve hated for years. Maybe you’re dreaming of starting your own business or thinking about going back to school because the degree you got the first time just wasn’t the right fit. Or perhaps, it’s about finally saying NO MORE to always trying to make everyone else happy.

To really grow—both personally and in business—you’ve got to step out of your comfort zone and try something new.

Do you have the courage to take a risk?

What’s holding you back?

Are you stuck in the “what ifs”?

Are you just surviving or feeling stuck in your comfort zone, struggling to break free?

If you’ve been thinking about making a change but fear of failure is stopping you, it’s time to ask yourself: What part of myself am I losing because I’m afraid to take a risk?

Only you know what needs to shift for you to move forward.

When I started my own business in 2018, I had those same doubts and fears. Leaving a secure, full-time job with no clients lined up was a huge risk. But looking back, I have no regrets. It was the right move for me, and it’s paid off in ways I couldn’t have imagined.

Now, I wouldn’t tell everyone to just quit their job. It was a decision that took a lot of planning and careful consideration. I was lucky to have a backup plan and the support of my husband. Without that, I couldn’t have made the leap.

Back then, I was stretched thin, working over 70 hours a week at a demanding full-time job. I realised I couldn’t give my all to both my job and my personal aspirations. The thought of continuing on that path, neglecting my own dreams, was fast becoming a non-option.

Leaving a steady salary behind was scary, especially with no clients lined up. But staying in my comfort zone wouldn’t bring the fulfilment and success I wanted. So, I decided to take the risk.

My boss thought I was crazy and even offered to let me stay on part-time, working 20 hours a week. For some, that might have been a good compromise. But for me, it wasn’t just about the money. I pride myself on giving 100% to whatever I do, and I knew that splitting my time would mean I couldn’t give my best to either role.

So, despite the uncertainty and scepticism from others, I chose to just DO IT and take my own path. By no means was it an easy decision and on my last day at work I felt physically sick!  As I walked out of the office for the last time and got in my car, for the 1000th time, that day I had doubts and what if’s running through my head!  What the bloody hell had I done?  And more importantly, now I was on my own, where do I start?  There was no one to tell me what to do and I was seriously thinking of going back and asking for my job back!

Now 5 years on, I can confidently say it was the right decision. It hasn’t been easy, and there have been moments of doubt, but the freedom to pursue my passion has been worth every challenge and sacrifice.

I love what I’m doing!

Taking risks can be inspiring, enjoyable, and help you grow in so many ways. Embrace it!

What are the potential rewards of taking risks in life?

Sense of Accomplishment: Taking risks is scary, but it leads to self-discovery. Many people I know had no idea where their journey would take them, but the sense of accomplishment and pride they feel is incredible.

They feel alive for the first time, I know I did!

Personal Freedom: Imagine working with people you like and doing what you really enjoy – this is your path to personal freedom.

Letting Go of the Past: Challenging old routines and assumptions can be rewarding. By taking risks, you can disprove old beliefs and free yourself from negative thoughts and “what ifs”.

Self-Discovery: This is a biggie; risks help you learn about yourself, your values, and what drives you. With new experiences, you can find what truly makes you happy. My journey from being an employee to running my own business has been a profound experience of self-discovery.

Increased Confidence: Each risk you take builds your confidence and makes you more flexible and a better decision-maker.

New Opportunities: Stepping out of your comfort zone can lead to new opportunities, both professionally and personally and it’s so exciting when this happens and I LOVE meeting new people and learning. No more stuck in that 9 to 5 waiting for someone to leave before you get the opportunity to get promoted.

Resilience: Risks teach you how to handle setbacks, building resilience and the ability to navigate challenges like a pro.

No Regrets: If the risk works out, fantastic! If not, it’s a valuable lesson that makes you wiser. We learn from our mistakes.


For those who are neurodivergent, taking risks can feel daunting, but it can also lead to incredible personal development and success. Using a Virtual Assistant can be a game-changer, providing essential support and helping to navigate uncertainties.

Starting to take risks can be scary, but that’s okay. It’s natural to want to stay safe. Trust me, taking risks can be fun too. There’s a whole world out there with endless possibilities. To figure out which risks are right for you, just go with your gut. Don’t be afraid to try new things. Even if something doesn’t go as planned, you’ll learn from it and grow.

Curious about how Virtual Assistant support can change your risk-taking journey with a business that understands what it’s like to run a successful business. Schedule a FREE consultation with me—no risk here, I promise!


Ps. Yes, that’s me jumping out of a plane for charity!

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