Virtual Assistant: How To Find Your Specialism
Omage of a desk with a clock on its back and pencil on a curriculum vitae with the text underneath saying: How can a neurodiverse individual effectively prepare for a jon interview/meetig

When working as a virtual assistant, there are benefits to specializing in a certain area, or ‘niche’. While some VAs prefer to be a jack-of-all-trades, many end up narrowing their focus to a particular task that suits their skillset.

It may seem counter-intuitive but focusing on one specific area can be more profitable. This is especially true if your specialty is in high demand but low supply. It may seem restrictive, but you could increase your appeal to clients.

This article will explore some of the benefits of choosing a specialty as VA, and some advice on how to choose your niche.

What Are The Benefits Of Having A Specialism?

Specializing in a certain area sets you apart from competition. Most clients aren’t looking for a VA who can do it all – they are looking for someone who can do one specific task well.

By specializing in one field rather than several, you may not appeal to the masses. But you will seem very appealing to the right client. It’s also easier to market yourself if you have a specialty. As a specialist, you can target certain clients, and market yourself with that target audience in mind.

As someone with specialized knowledge, you can justify higher rates for clients. You’ve done training or gained experience in that area, and that experience is valuable!

If you’re attempting to be everything to everyone, it can be stressful. Choosing a niche will prevent you from becoming overloaded and trying to juggle too many different things.

How Do I Choose A Specialism?

The best niches to choose are ones that play to your strengths. If you’re up to date with social media trends and digital marketing, specialize as a social media manager. If you’re experienced in administration, that would be a logical choice.

It’s a good idea to take your preferences into account. If your background is in finance but you hated working in that field, it’s probably not for you. The perfect area to specialize in is a combination of something that you enjoy, and it suits your skillset. You can be as specific as the job market allows. If there’s a demand for scheduling and email management specifically within the events industry, then you can focus on that.

If you’re looking to broaden your horizons and pick a specialism you don’t yet have much experience in, you might be interested in our blog called ‘Skill Development For Virtual Assistants’. Click HERE to read it.

Remember that your niche doesn’t have to be set in stone. You can always adjust things down the line if you feel it isn’t working for you. A niche isn’t there to limit you, but to help you focus on what you’re good at!

I always knew I wanted to be my own boss one day, but the right time never seemed to present itself.

On a camping weekend, I hurt my ankle badly and I simply couldn’t drive, the mega Corp I worked for as an Executive Assistant were surprisingly sympathetic and rather than just be off work sick, they arranged remote access to work from home, happy days, no commuting. Eureka!! I could do this on a permanent basis if I took “The Risk.”

I handed in my notice and started building my business, sourcing associate work to tide me over until I had my own clients.

One unremarkable day I had a query from a potential client who literally changed my life, she explained that she was Neurodivergent, (something that I’d had a little bit of experience with within my former corporate life) and could really do with a VA that could cope with her particular way of working. I finally realised it wasn’t just the commuting I struggled with, it was the whole corporate world that I didn’t want to engage with, my passion has always been to try and help/assist wherever I can.

Neurodivergent clients are simply the best, no one client is the same as the next and the feeling of accomplishment when I know I’ve actually made a positive difference can’t be beaten.

So if you’re a Neurodivergent business owner, take that “risk”, arrange a call with me, join my Facebook group or take out a membership and see how me and my marvellous team could give any assistance needed.

Taking a risk could mean leaving that job you’ve hated for years. Maybe you’re dreaming of starting your own business or thinking about going back to school because the degree you got the first time just wasn’t the right fit. Or perhaps, it’s about finally saying NO MORE to always trying to make everyone else happy.

To really grow—both personally and in business—you’ve got to step out of your comfort zone and try something new.

Do you have the courage to take a risk?

What’s holding you back?

Are you stuck in the “what ifs”?

Are you just surviving or feeling stuck in your comfort zone, struggling to break free?

If you’ve been thinking about making a change but fear of failure is stopping you, it’s time to ask yourself: What part of myself am I losing because I’m afraid to take a risk?

Only you know what needs to shift for you to move forward.

When I started my own business in 2018, I had those same doubts and fears. Leaving a secure, full-time job with no clients lined up was a huge risk. But looking back, I have no regrets. It was the right move for me, and it’s paid off in ways I couldn’t have imagined.

Now, I wouldn’t tell everyone to just quit their job. It was a decision that took a lot of planning and careful consideration. I was lucky to have a backup plan and the support of my husband. Without that, I couldn’t have made the leap.

Back then, I was stretched thin, working over 70 hours a week at a demanding full-time job. I realised I couldn’t give my all to both my job and my personal aspirations. The thought of continuing on that path, neglecting my own dreams, was fast becoming a non-option.

Leaving a steady salary behind was scary, especially with no clients lined up. But staying in my comfort zone wouldn’t bring the fulfilment and success I wanted. So, I decided to take the risk.

My boss thought I was crazy and even offered to let me stay on part-time, working 20 hours a week. For some, that might have been a good compromise. But for me, it wasn’t just about the money. I pride myself on giving 100% to whatever I do, and I knew that splitting my time would mean I couldn’t give my best to either role.

So, despite the uncertainty and scepticism from others, I chose to just DO IT and take my own path. By no means was it an easy decision and on my last day at work I felt physically sick!  As I walked out of the office for the last time and got in my car, for the 1000th time, that day I had doubts and what if’s running through my head!  What the bloody hell had I done?  And more importantly, now I was on my own, where do I start?  There was no one to tell me what to do and I was seriously thinking of going back and asking for my job back!

Now 5 years on, I can confidently say it was the right decision. It hasn’t been easy, and there have been moments of doubt, but the freedom to pursue my passion has been worth every challenge and sacrifice.

I love what I’m doing!

Taking risks can be inspiring, enjoyable, and help you grow in so many ways. Embrace it!

What are the potential rewards of taking risks in life?

Sense of Accomplishment: Taking risks is scary, but it leads to self-discovery. Many people I know had no idea where their journey would take them, but the sense of accomplishment and pride they feel is incredible.

They feel alive for the first time, I know I did!

Personal Freedom: Imagine working with people you like and doing what you really enjoy – this is your path to personal freedom.

Letting Go of the Past: Challenging old routines and assumptions can be rewarding. By taking risks, you can disprove old beliefs and free yourself from negative thoughts and “what ifs”.

Self-Discovery: This is a biggie; risks help you learn about yourself, your values, and what drives you. With new experiences, you can find what truly makes you happy. My journey from being an employee to running my own business has been a profound experience of self-discovery.

Increased Confidence: Each risk you take builds your confidence and makes you more flexible and a better decision-maker.

New Opportunities: Stepping out of your comfort zone can lead to new opportunities, both professionally and personally and it’s so exciting when this happens and I LOVE meeting new people and learning. No more stuck in that 9 to 5 waiting for someone to leave before you get the opportunity to get promoted.

Resilience: Risks teach you how to handle setbacks, building resilience and the ability to navigate challenges like a pro.

No Regrets: If the risk works out, fantastic! If not, it’s a valuable lesson that makes you wiser. We learn from our mistakes.

 

For those who are neurodivergent, taking risks can feel daunting, but it can also lead to incredible personal development and success. Using a Virtual Assistant can be a game-changer, providing essential support and helping to navigate uncertainties.

Starting to take risks can be scary, but that’s okay. It’s natural to want to stay safe. Trust me, taking risks can be fun too. There’s a whole world out there with endless possibilities. To figure out which risks are right for you, just go with your gut. Don’t be afraid to try new things. Even if something doesn’t go as planned, you’ll learn from it and grow.

Curious about how Virtual Assistant support can change your risk-taking journey with a business that understands what it’s like to run a successful business. Schedule a FREE consultation with me—no risk here, I promise!

 

Ps. Yes, that’s me jumping out of a plane for charity!

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