You may have heard the term SEO before, especially if you work in the realms of online marketing. SEO is one of those things that people commonly assume is either too technical for them or not worth paying attention to.

SEO can help the visibility of your website or product online, making it well worth your time to learn about!

Technical language can be confusing, so we’ve tried to explain SEO in simple terms. SEO is a lot less complicated than it seems, but there are a few different approaches that may be useful for you to learn about. Let’s get started with the basics!

What does SEO stand for?

SEO stands for Search Engine Optimisation.
Search engines include Google, Bing, Yahoo and Ecosia. SEO refers to how visible (or not) your website is in searches when people use these search engines online.

The nitty gritty of SEO

There are countless web pages on the internet, so how does a search engine decide what to show a user?
When you search for something on the web, you want the pages that a search engine shows you to be relevant and useful.

Now imagine you’re on the other end of that scenario – you have a page that you’re sure is relevant and useful to your audience, so how do you make sure it gets seen by the right people?

The answer is Search Engine Optimisation. SEO shows search engines that your content is worth seeing, and that it should be ranked high in searches.

Why bother with SEO?

SEO takes time and – let’s face it – effort! Is it worth it? Why bother with SEO? We’ve listed a few reasons below and included an infographic so you can find out more at a glance.

Increase visibility –

The first reason is the most obvious and (one of) the most important! SEO increases your visibility and allows others to find you on web searches. This is important for all sorts of reasons, but improved SEO means a higher chance that someone looking for your product or service will find you. Many people think that they can sit back and relax after publishing a website online and assume that once your brand is out there in the world people will find it – this isn’t always true! It takes effort and work to get your website in front of the right people, but SEO increases the likelihood of the right users finding your website during their search.

Attract new customers –

As well as helping your existing customers find you easily, SEO makes it easier for new customers to find you. If you’re looking to scale up your business, then it would be a good investment to optimize your webpage for search engines!

Clear purpose –

A benefit of focusing on SEO (that you might not think of straight away) is that when you focus on increasing your use of relevant keywords, key messages, and clear headings, a fortunate side effect is that you’ll also end up with clearer messaging overall. This will help make your service/product’s message more apparent to customers. Your brand message may be obvious to you, but SEO will ensure that it’s obvious for everyone else as well!

Considered content –

SEO often means going through your content and considering any links, keywords, and descriptions carefully. Just as with the point above, this will mean that your content is considered, and often higher quality. You’re also more likely to catch any mistakes as you go through!

Higher traffic –

Higher traffic to your website doesn’t just benefit you – it will also benefit any of your outgoing links. If you choose to have affiliate links on your website or advertising (so you earn more when more users click on your outbound links) then you will benefit from more clicks.

How can I improve my SEO?

Make sure your content is relevant

The most important thing when trying to optimise your content for search engines is to make sure that your content is directly relevant to your subject and target audience. If you’ve written a blog post about cooking, for example, everything from the title down to the closing paragraph needs to be about cooking. This may be easy when creating short forms of content that can be summed up in a few paragraphs, but relevancy becomes more of a challenge when you’re posting longer forms of content, like articles.

According to this article on, “Length [of content] matters, but relevance matters more”. This means that writing a short, succinct blog post that is directly relevant to your topic will rank in search engines higher than a long, meandering blog post that isn’t relevant.

Consider your topic carefully when creating content, and make sure that this topic is referred to throughout the web page you’re trying to optimise.


How do you make sure your content is relevant? Keywords! Pick a keyword (or phrase) and aim to use it multiple times throughout your webpage. You should aim to use your keyword in the title and introduction, but also a few times scattered throughout the page. Search engines use keywords to which pages are relevant, so think of a keyword/phrase that you would put into a search engine if you were looking for your own page.


Metadata is simply the data that tells search engines what your webpage or website is about (metadata just means data that is about data!). Including relevant keywords in your title & description metadata (the title that will appear on the browser window and the short description that will give users a preview) will increase the visibility of your webpage in search engines.
Website building platforms or software will have a section where you can add in your website metadata when you are first creating your page.

In the example below, you’ll see that when a user searches for the phrase ‘cookery’, the title metadata is the blue text that tells you the title of the webpage. The grey text underneath is the description metadata. Filling this in correctly when creating your webpage will help search engines rank your site higher according to your keywords.

Stay up to date 
SEO is based on algorithms used by search engines, and these algorithms can change over time. It’s a good idea to make sure that you’re staying up to date with what algorithms are currently favouring. A good way to stay in the loop is to regularly read blogs and articles that focus on SEO. Search Engine Journal is a good option, along with Google’s own blog (Google Search Central Blog) and Search Engine Land ( 
Linking to other websites that are also relevant to your keywords/chosen subject helps show to a search engine that your page is useful. Helpful, relevant links on your webpage will improve your SEO – just make sure that you’re linking to high quality websites. Who knows, other websites that you link to may just return the favour! 

SEO may be one of those phrases that seems overly complicated, but the premise is fairly simple. Hopefully this guide has helped explain the basics of SEO!

I always knew I wanted to be my own boss one day, but the right time never seemed to present itself.

On a camping weekend, I hurt my ankle badly and I simply couldn’t drive, the mega Corp I worked for as an Executive Assistant were surprisingly sympathetic and rather than just be off work sick, they arranged remote access to work from home, happy days, no commuting. Eureka!! I could do this on a permanent basis if I took “The Risk.”

I handed in my notice and started building my business, sourcing associate work to tide me over until I had my own clients.

One unremarkable day I had a query from a potential client who literally changed my life, she explained that she was Neurodivergent, (something that I’d had a little bit of experience with within my former corporate life) and could really do with a VA that could cope with her particular way of working. I finally realised it wasn’t just the commuting I struggled with, it was the whole corporate world that I didn’t want to engage with, my passion has always been to try and help/assist wherever I can.

Neurodivergent clients are simply the best, no one client is the same as the next and the feeling of accomplishment when I know I’ve actually made a positive difference can’t be beaten.

So if you’re a Neurodivergent business owner, take that “risk”, arrange a call with me, join my Facebook group or take out a membership and see how me and my marvellous team could give any assistance needed.

Taking a risk could mean leaving that job you’ve hated for years. Maybe you’re dreaming of starting your own business or thinking about going back to school because the degree you got the first time just wasn’t the right fit. Or perhaps, it’s about finally saying NO MORE to always trying to make everyone else happy.

To really grow—both personally and in business—you’ve got to step out of your comfort zone and try something new.

Do you have the courage to take a risk?

What’s holding you back?

Are you stuck in the “what ifs”?

Are you just surviving or feeling stuck in your comfort zone, struggling to break free?

If you’ve been thinking about making a change but fear of failure is stopping you, it’s time to ask yourself: What part of myself am I losing because I’m afraid to take a risk?

Only you know what needs to shift for you to move forward.

When I started my own business in 2018, I had those same doubts and fears. Leaving a secure, full-time job with no clients lined up was a huge risk. But looking back, I have no regrets. It was the right move for me, and it’s paid off in ways I couldn’t have imagined.

Now, I wouldn’t tell everyone to just quit their job. It was a decision that took a lot of planning and careful consideration. I was lucky to have a backup plan and the support of my husband. Without that, I couldn’t have made the leap.

Back then, I was stretched thin, working over 70 hours a week at a demanding full-time job. I realised I couldn’t give my all to both my job and my personal aspirations. The thought of continuing on that path, neglecting my own dreams, was fast becoming a non-option.

Leaving a steady salary behind was scary, especially with no clients lined up. But staying in my comfort zone wouldn’t bring the fulfilment and success I wanted. So, I decided to take the risk.

My boss thought I was crazy and even offered to let me stay on part-time, working 20 hours a week. For some, that might have been a good compromise. But for me, it wasn’t just about the money. I pride myself on giving 100% to whatever I do, and I knew that splitting my time would mean I couldn’t give my best to either role.

So, despite the uncertainty and scepticism from others, I chose to just DO IT and take my own path. By no means was it an easy decision and on my last day at work I felt physically sick!  As I walked out of the office for the last time and got in my car, for the 1000th time, that day I had doubts and what if’s running through my head!  What the bloody hell had I done?  And more importantly, now I was on my own, where do I start?  There was no one to tell me what to do and I was seriously thinking of going back and asking for my job back!

Now 5 years on, I can confidently say it was the right decision. It hasn’t been easy, and there have been moments of doubt, but the freedom to pursue my passion has been worth every challenge and sacrifice.

I love what I’m doing!

Taking risks can be inspiring, enjoyable, and help you grow in so many ways. Embrace it!

What are the potential rewards of taking risks in life?

Sense of Accomplishment: Taking risks is scary, but it leads to self-discovery. Many people I know had no idea where their journey would take them, but the sense of accomplishment and pride they feel is incredible.

They feel alive for the first time, I know I did!

Personal Freedom: Imagine working with people you like and doing what you really enjoy – this is your path to personal freedom.

Letting Go of the Past: Challenging old routines and assumptions can be rewarding. By taking risks, you can disprove old beliefs and free yourself from negative thoughts and “what ifs”.

Self-Discovery: This is a biggie; risks help you learn about yourself, your values, and what drives you. With new experiences, you can find what truly makes you happy. My journey from being an employee to running my own business has been a profound experience of self-discovery.

Increased Confidence: Each risk you take builds your confidence and makes you more flexible and a better decision-maker.

New Opportunities: Stepping out of your comfort zone can lead to new opportunities, both professionally and personally and it’s so exciting when this happens and I LOVE meeting new people and learning. No more stuck in that 9 to 5 waiting for someone to leave before you get the opportunity to get promoted.

Resilience: Risks teach you how to handle setbacks, building resilience and the ability to navigate challenges like a pro.

No Regrets: If the risk works out, fantastic! If not, it’s a valuable lesson that makes you wiser. We learn from our mistakes.


For those who are neurodivergent, taking risks can feel daunting, but it can also lead to incredible personal development and success. Using a Virtual Assistant can be a game-changer, providing essential support and helping to navigate uncertainties.

Starting to take risks can be scary, but that’s okay. It’s natural to want to stay safe. Trust me, taking risks can be fun too. There’s a whole world out there with endless possibilities. To figure out which risks are right for you, just go with your gut. Don’t be afraid to try new things. Even if something doesn’t go as planned, you’ll learn from it and grow.

Curious about how Virtual Assistant support can change your risk-taking journey with a business that understands what it’s like to run a successful business. Schedule a FREE consultation with me—no risk here, I promise!


Ps. Yes, that’s me jumping out of a plane for charity!

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