Building And Maintaining Great Client Relationships
Omage of a desk with a clock on its back and pencil on a curriculum vitae with the text underneath saying: How can a neurodiverse individual effectively prepare for a jon interview/meetig

Building and maintaining great client relationships is crucial for any business, but this is especially true for virtual assistants! Clients are a virtual assistant’s bread and butter, so it’s important to know how to not only make a good first impression on a new client but also keep them happy throughout the project.

However, creating strong client relationships takes time, effort, and a genuine desire to understand and meet your client’s needs. We’ll explore the key principles and strategies for building and maintaining great client relationships, from effective communication and having confidence in your abilities to following up after a project has been completed!

Cartoon image of man and woman sat talking at a desk wit a laptop open between them.

The first step to making and maintaining great client relationships is making sure that your first impression is a good one!
There are a few practical tips I can give you on making a good first impression, but don’t overthink it! Your new client just needs to know that you are friendly, professional, and enthusiastic.

• Be punctual for meetings, whether they are video calls or phone conversations.
• If meeting virtually, check your video/audio settings beforehand!
• Do some background research on your new client before your initial meeting.
• Ask questions to show that you’re engaged in the conversation.
• Dress professionally, even for video meetings.
• Present yourself with confidence – even if you feel a little nervous, your client needs to know that their business is in capable hands. A good way to embody confidence is to be mindful of your posture, speak with confidence, and smile!

When meeting a new client, leave the imposter syndrome behind – Try to have faith in your own abilities! Imposter syndrome can convince you that you don’t know what you’re doing, but as stated in this article from Asana, “you can’t keep your brain from creating stories, but you can centre yourself around the facts.”

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Once you’ve landed a project with a new client, there are a few things you can do to make sure that you have a strong professional relationship.
One of the best ways to do this is to keep the communication flowing.

Make a habit of asking for clarification often – This will make sure there aren’t any crossed wires. You can do this by iterating “back to your client what you have interpreted” so you know that you’re on the right track.

Communicating your process to your client can also help them to feel ‘in the loop’ as you’re working on their project. Keep in mind that your client has come to you because you know more about this area than they do, so make sure to let them know what you’re doing and why you’re doing it.

Cartoon image of a man and lady shaking hands

Once you’ve hit send and ticked off every item on your to do list, you might think that your work is done, but maintaining a great client relationship is still important even after you’ve finished a project!

Sending a follow up is a nice touch, and it can even help you land new jobs with the same client.

This proactive step demonstrates your genuine interest in the client’s satisfaction. When you follow up, you open the door for future collaboration. By nurturing the relationship, you remain top-of-mind for future projects or referrals.

Remember that client relationships are an ongoing process, requiring consistent effort and dedication. By investing time and energy into nurturing these connections, you will not only foster a positive reputation but also open doors to new opportunities and continued growth!

I always knew I wanted to be my own boss one day, but the right time never seemed to present itself.

On a camping weekend, I hurt my ankle badly and I simply couldn’t drive, the mega Corp I worked for as an Executive Assistant were surprisingly sympathetic and rather than just be off work sick, they arranged remote access to work from home, happy days, no commuting. Eureka!! I could do this on a permanent basis if I took “The Risk.”

I handed in my notice and started building my business, sourcing associate work to tide me over until I had my own clients.

One unremarkable day I had a query from a potential client who literally changed my life, she explained that she was Neurodivergent, (something that I’d had a little bit of experience with within my former corporate life) and could really do with a VA that could cope with her particular way of working. I finally realised it wasn’t just the commuting I struggled with, it was the whole corporate world that I didn’t want to engage with, my passion has always been to try and help/assist wherever I can.

Neurodivergent clients are simply the best, no one client is the same as the next and the feeling of accomplishment when I know I’ve actually made a positive difference can’t be beaten.

So if you’re a Neurodivergent business owner, take that “risk”, arrange a call with me, join my Facebook group or take out a membership and see how me and my marvellous team could give any assistance needed.

Taking a risk could mean leaving that job you’ve hated for years. Maybe you’re dreaming of starting your own business or thinking about going back to school because the degree you got the first time just wasn’t the right fit. Or perhaps, it’s about finally saying NO MORE to always trying to make everyone else happy.

To really grow—both personally and in business—you’ve got to step out of your comfort zone and try something new.

Do you have the courage to take a risk?

What’s holding you back?

Are you stuck in the “what ifs”?

Are you just surviving or feeling stuck in your comfort zone, struggling to break free?

If you’ve been thinking about making a change but fear of failure is stopping you, it’s time to ask yourself: What part of myself am I losing because I’m afraid to take a risk?

Only you know what needs to shift for you to move forward.

When I started my own business in 2018, I had those same doubts and fears. Leaving a secure, full-time job with no clients lined up was a huge risk. But looking back, I have no regrets. It was the right move for me, and it’s paid off in ways I couldn’t have imagined.

Now, I wouldn’t tell everyone to just quit their job. It was a decision that took a lot of planning and careful consideration. I was lucky to have a backup plan and the support of my husband. Without that, I couldn’t have made the leap.

Back then, I was stretched thin, working over 70 hours a week at a demanding full-time job. I realised I couldn’t give my all to both my job and my personal aspirations. The thought of continuing on that path, neglecting my own dreams, was fast becoming a non-option.

Leaving a steady salary behind was scary, especially with no clients lined up. But staying in my comfort zone wouldn’t bring the fulfilment and success I wanted. So, I decided to take the risk.

My boss thought I was crazy and even offered to let me stay on part-time, working 20 hours a week. For some, that might have been a good compromise. But for me, it wasn’t just about the money. I pride myself on giving 100% to whatever I do, and I knew that splitting my time would mean I couldn’t give my best to either role.

So, despite the uncertainty and scepticism from others, I chose to just DO IT and take my own path. By no means was it an easy decision and on my last day at work I felt physically sick!  As I walked out of the office for the last time and got in my car, for the 1000th time, that day I had doubts and what if’s running through my head!  What the bloody hell had I done?  And more importantly, now I was on my own, where do I start?  There was no one to tell me what to do and I was seriously thinking of going back and asking for my job back!

Now 5 years on, I can confidently say it was the right decision. It hasn’t been easy, and there have been moments of doubt, but the freedom to pursue my passion has been worth every challenge and sacrifice.

I love what I’m doing!

Taking risks can be inspiring, enjoyable, and help you grow in so many ways. Embrace it!

What are the potential rewards of taking risks in life?

Sense of Accomplishment: Taking risks is scary, but it leads to self-discovery. Many people I know had no idea where their journey would take them, but the sense of accomplishment and pride they feel is incredible.

They feel alive for the first time, I know I did!

Personal Freedom: Imagine working with people you like and doing what you really enjoy – this is your path to personal freedom.

Letting Go of the Past: Challenging old routines and assumptions can be rewarding. By taking risks, you can disprove old beliefs and free yourself from negative thoughts and “what ifs”.

Self-Discovery: This is a biggie; risks help you learn about yourself, your values, and what drives you. With new experiences, you can find what truly makes you happy. My journey from being an employee to running my own business has been a profound experience of self-discovery.

Increased Confidence: Each risk you take builds your confidence and makes you more flexible and a better decision-maker.

New Opportunities: Stepping out of your comfort zone can lead to new opportunities, both professionally and personally and it’s so exciting when this happens and I LOVE meeting new people and learning. No more stuck in that 9 to 5 waiting for someone to leave before you get the opportunity to get promoted.

Resilience: Risks teach you how to handle setbacks, building resilience and the ability to navigate challenges like a pro.

No Regrets: If the risk works out, fantastic! If not, it’s a valuable lesson that makes you wiser. We learn from our mistakes.


For those who are neurodivergent, taking risks can feel daunting, but it can also lead to incredible personal development and success. Using a Virtual Assistant can be a game-changer, providing essential support and helping to navigate uncertainties.

Starting to take risks can be scary, but that’s okay. It’s natural to want to stay safe. Trust me, taking risks can be fun too. There’s a whole world out there with endless possibilities. To figure out which risks are right for you, just go with your gut. Don’t be afraid to try new things. Even if something doesn’t go as planned, you’ll learn from it and grow.

Curious about how Virtual Assistant support can change your risk-taking journey with a business that understands what it’s like to run a successful business. Schedule a FREE consultation with me—no risk here, I promise!


Ps. Yes, that’s me jumping out of a plane for charity!

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