6 Ways To Improve Your Social Media Presence
Omage of a desk with a clock on its back and pencil on a curriculum vitae with the text underneath saying: How can a neurodiverse individual effectively prepare for a jon interview/meetig

These days, most businesses operate at least partly online. Having a strong online presence (whether you run a business or as a VA) is crucial to staying ahead of the curve.

Growing your social media following can help you get new customers and keep the ones you have. However, the algorithms used by online platforms are mystifying. It can seem as though your online presence is going nowhere fast.

If you’re feeling disheartened or think that your social media has gotten a little stale, fear not. There are some methods that should help you increase not only the quality of your posts, but your engagement and reach.

Below you’ll find 6 tips on how to improve your social media presence.

Having a clear and defined voice online seems simple but isn’t.

Your voice should always reflect your branding. When you post on social media, it should reflect who you are, as well as who your target audience is. Your voice online isn’t just about what language you use – colour scheme, formatting, and content type all come together to form your overall voice.

It’s important to make sure that all your posts sound as though they were written by the same person. If you switch styles too often, your online presence will seem disjointed.

Reposting content that has already done the rounds is unlikely to get you any real engagement from your followers, and that engagement is crucial to growing your following.

If someone is following you on social media, there must be something in it for them. There must be some insight, information, or form of entertainment in your posts for people to take the time to engage.

Don’t go for a hard sell all the time – Most people will be turned off by constant sales posts. It’s best to integrate these with other types of posts.

Most social media platforms operate on algorithms and these algorithms change all the time. It can be difficult to guess how they operate. Most algorithms will favour consistent posting. If you go months without any kind of interaction, your online presence will struggle to grow.

Likewise, if you are finding that you are getting a lot of engagement, keeping up with that momentum will ensure that you continue to show up in people’s searches and feeds.

If you struggle to remember to post consistently, try creating a lot of posts all in one go and then scheduling them for later dates.

Which social media platform you choose will depend on your audience. Knowing your target audience and how they tend to use social media is invaluable.

For example, young professionals do browse LinkedIn, but they generally spend more time on Instagram or Facebook. Similarly, while both men and women use Pinterest, there seems to be a much larger female userbase.

By knowing your target audience, you can usually estimate which social media sites they are most likely to be frequenting. Researching social media demographics can help you strategize your social media output.

This may seem obvious but is something commonly overlooked by businesses. Engaging with people is a two-way street. If you picked up the phone and spoke to someone and they didn’t reply, you’d be confused and put off.

Remember that social media is a conversation and there must be two sides to that conversation. If people are engaging with your content, engage back with them!

Again, it may be a good idea to set aside time to reply to messages or comments in batches rather than as they come in, so it won’t interrupt your flow of work.

People like to remember that there is a face behind a company or product. It may seem daunting but posting photos of yourself (or team members) or behind-the-scenes insights reminds your followers that you are a real person.

It can be as simple as posting occasionally about common experiences like the weather, sleepy Monday mornings or current news events.

People are much more inclined to follow accounts that feel as though they are run by a real person who is like them.

How can ExecProVA help?

Do you need your social media outsourcing?

At ExecProVA, we are always happy to offer a free, no-obligation chat to find out whether a virtual assistant could be right for you. We offer social media assistance to take the hassle out of building your online presence.

Visit the ‘Contact’ section of our website to get in touch!

I always knew I wanted to be my own boss one day, but the right time never seemed to present itself.

On a camping weekend, I hurt my ankle badly and I simply couldn’t drive, the mega Corp I worked for as an Executive Assistant were surprisingly sympathetic and rather than just be off work sick, they arranged remote access to work from home, happy days, no commuting. Eureka!! I could do this on a permanent basis if I took “The Risk.”

I handed in my notice and started building my business, sourcing associate work to tide me over until I had my own clients.

One unremarkable day I had a query from a potential client who literally changed my life, she explained that she was Neurodivergent, (something that I’d had a little bit of experience with within my former corporate life) and could really do with a VA that could cope with her particular way of working. I finally realised it wasn’t just the commuting I struggled with, it was the whole corporate world that I didn’t want to engage with, my passion has always been to try and help/assist wherever I can.

Neurodivergent clients are simply the best, no one client is the same as the next and the feeling of accomplishment when I know I’ve actually made a positive difference can’t be beaten.

So if you’re a Neurodivergent business owner, take that “risk”, arrange a call with me, join my Facebook group or take out a membership and see how me and my marvellous team could give any assistance needed.

Taking a risk could mean leaving that job you’ve hated for years. Maybe you’re dreaming of starting your own business or thinking about going back to school because the degree you got the first time just wasn’t the right fit. Or perhaps, it’s about finally saying NO MORE to always trying to make everyone else happy.

To really grow—both personally and in business—you’ve got to step out of your comfort zone and try something new.

Do you have the courage to take a risk?

What’s holding you back?

Are you stuck in the “what ifs”?

Are you just surviving or feeling stuck in your comfort zone, struggling to break free?

If you’ve been thinking about making a change but fear of failure is stopping you, it’s time to ask yourself: What part of myself am I losing because I’m afraid to take a risk?

Only you know what needs to shift for you to move forward.

When I started my own business in 2018, I had those same doubts and fears. Leaving a secure, full-time job with no clients lined up was a huge risk. But looking back, I have no regrets. It was the right move for me, and it’s paid off in ways I couldn’t have imagined.

Now, I wouldn’t tell everyone to just quit their job. It was a decision that took a lot of planning and careful consideration. I was lucky to have a backup plan and the support of my husband. Without that, I couldn’t have made the leap.

Back then, I was stretched thin, working over 70 hours a week at a demanding full-time job. I realised I couldn’t give my all to both my job and my personal aspirations. The thought of continuing on that path, neglecting my own dreams, was fast becoming a non-option.

Leaving a steady salary behind was scary, especially with no clients lined up. But staying in my comfort zone wouldn’t bring the fulfilment and success I wanted. So, I decided to take the risk.

My boss thought I was crazy and even offered to let me stay on part-time, working 20 hours a week. For some, that might have been a good compromise. But for me, it wasn’t just about the money. I pride myself on giving 100% to whatever I do, and I knew that splitting my time would mean I couldn’t give my best to either role.

So, despite the uncertainty and scepticism from others, I chose to just DO IT and take my own path. By no means was it an easy decision and on my last day at work I felt physically sick!  As I walked out of the office for the last time and got in my car, for the 1000th time, that day I had doubts and what if’s running through my head!  What the bloody hell had I done?  And more importantly, now I was on my own, where do I start?  There was no one to tell me what to do and I was seriously thinking of going back and asking for my job back!

Now 5 years on, I can confidently say it was the right decision. It hasn’t been easy, and there have been moments of doubt, but the freedom to pursue my passion has been worth every challenge and sacrifice.

I love what I’m doing!

Taking risks can be inspiring, enjoyable, and help you grow in so many ways. Embrace it!

What are the potential rewards of taking risks in life?

Sense of Accomplishment: Taking risks is scary, but it leads to self-discovery. Many people I know had no idea where their journey would take them, but the sense of accomplishment and pride they feel is incredible.

They feel alive for the first time, I know I did!

Personal Freedom: Imagine working with people you like and doing what you really enjoy – this is your path to personal freedom.

Letting Go of the Past: Challenging old routines and assumptions can be rewarding. By taking risks, you can disprove old beliefs and free yourself from negative thoughts and “what ifs”.

Self-Discovery: This is a biggie; risks help you learn about yourself, your values, and what drives you. With new experiences, you can find what truly makes you happy. My journey from being an employee to running my own business has been a profound experience of self-discovery.

Increased Confidence: Each risk you take builds your confidence and makes you more flexible and a better decision-maker.

New Opportunities: Stepping out of your comfort zone can lead to new opportunities, both professionally and personally and it’s so exciting when this happens and I LOVE meeting new people and learning. No more stuck in that 9 to 5 waiting for someone to leave before you get the opportunity to get promoted.

Resilience: Risks teach you how to handle setbacks, building resilience and the ability to navigate challenges like a pro.

No Regrets: If the risk works out, fantastic! If not, it’s a valuable lesson that makes you wiser. We learn from our mistakes.


For those who are neurodivergent, taking risks can feel daunting, but it can also lead to incredible personal development and success. Using a Virtual Assistant can be a game-changer, providing essential support and helping to navigate uncertainties.

Starting to take risks can be scary, but that’s okay. It’s natural to want to stay safe. Trust me, taking risks can be fun too. There’s a whole world out there with endless possibilities. To figure out which risks are right for you, just go with your gut. Don’t be afraid to try new things. Even if something doesn’t go as planned, you’ll learn from it and grow.

Curious about how Virtual Assistant support can change your risk-taking journey with a business that understands what it’s like to run a successful business. Schedule a FREE consultation with me—no risk here, I promise!


Ps. Yes, that’s me jumping out of a plane for charity!

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