6 Ways To Improve Your Social Media Presence
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These days, most businesses operate at least partly online. Having a strong online presence (whether you run a business or as a VA) is crucial to staying ahead of the curve.

Growing your social media following can help you get new customers and keep the ones you have. However, the algorithms used by online platforms are mystifying. It can seem as though your online presence is going nowhere fast.

If you’re feeling disheartened or think that your social media has gotten a little stale, fear not. There are some methods that should help you increase not only the quality of your posts, but your engagement and reach.

Below you’ll find 6 tips on how to improve your social media presence.

Having a clear and defined voice online seems simple but isn’t.

Your voice should always reflect your branding. When you post on social media, it should reflect who you are, as well as who your target audience is. Your voice online isn’t just about what language you use – colour scheme, formatting, and content type all come together to form your overall voice.

It’s important to make sure that all your posts sound as though they were written by the same person. If you switch styles too often, your online presence will seem disjointed.

Reposting content that has already done the rounds is unlikely to get you any real engagement from your followers, and that engagement is crucial to growing your following.

If someone is following you on social media, there must be something in it for them. There must be some insight, information, or form of entertainment in your posts for people to take the time to engage.

Don’t go for a hard sell all the time – Most people will be turned off by constant sales posts. It’s best to integrate these with other types of posts.

Most social media platforms operate on algorithms and these algorithms change all the time. It can be difficult to guess how they operate. Most algorithms will favour consistent posting. If you go months without any kind of interaction, your online presence will struggle to grow.

Likewise, if you are finding that you are getting a lot of engagement, keeping up with that momentum will ensure that you continue to show up in people’s searches and feeds.

If you struggle to remember to post consistently, try creating a lot of posts all in one go and then scheduling them for later dates.

Which social media platform you choose will depend on your audience. Knowing your target audience and how they tend to use social media is invaluable.

For example, young professionals do browse LinkedIn, but they generally spend more time on Instagram or Facebook. Similarly, while both men and women use Pinterest, there seems to be a much larger female userbase.

By knowing your target audience, you can usually estimate which social media sites they are most likely to be frequenting. Researching social media demographics can help you strategize your social media output.

This may seem obvious but is something commonly overlooked by businesses. Engaging with people is a two-way street. If you picked up the phone and spoke to someone and they didn’t reply, you’d be confused and put off.

Remember that social media is a conversation and there must be two sides to that conversation. If people are engaging with your content, engage back with them!

Again, it may be a good idea to set aside time to reply to messages or comments in batches rather than as they come in, so it won’t interrupt your flow of work.

People like to remember that there is a face behind a company or product. It may seem daunting but posting photos of yourself (or team members) or behind-the-scenes insights reminds your followers that you are a real person.

It can be as simple as posting occasionally about common experiences like the weather, sleepy Monday mornings or current news events.

People are much more inclined to follow accounts that feel as though they are run by a real person who is like them.

How can ExecProVA help?

Do you need your social media outsourcing?

At ExecProVA, we are always happy to offer a free, no-obligation chat to find out whether a virtual assistant could be right for you. We offer social media assistance to take the hassle out of building your online presence.

Visit the ‘Contact’ section of our website to get in touch!